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Saturday 18 February 2012

David Gray – CTV

David Gray
Digital Sales Producer
CTV


Website: www.ctv.com


David graduated in 2007 from the Sheridan web design course.


Publicis - http://www.publicis.ca/
3 years - started out as an interactive designer

  • honest you will work hard - sometimes 16 hour days (I do this already myself)
  • to move up the ladder, stay ahead by working on own time,  keeping up on trends and technology
  • David spoke of long hours and deadline pressures



He then worked at Rogers where he moved mostly into web banners

  • he loved it - new project often daily - pushes out a lot of work (the one who does the banners is known as the "banner bitch")
  • flash is dying - but banners are still flash and HTML5
  • while doing flash banners, he became a producer and became a educator to the creatives to ensure the web designs will work



...Then with the economic crash he was laid off

  • he then became a freelancer -
  • try to stay on the "good side"
  • good to have contacts
  • great money - sometimes set your own rate, or work within a budget and work at strange hours
  • feast or Famine



TBWA 
http://www.tbwa-toronto.com/
as a producer be work at 9am and leaving at 7:30 and answering calls all night

  • Visa was an interesting client
  • quick turnovers
  • maintenance some things is a few hours
  • 2000 pages - largest site in Canada if not North America
  • most of the site was superfluous and part of the job was to clean up the site.
  • A big part of his job was making the client happy, organizing production flow and time.



Then CTV media
 David's wife helped him get a job through her contacts. Contact Contacts.

  • Gillian spoke up regarding internal recruitment, companies are always looking for good people and often give incentives to employees and receive a bonus. This saves the company thousands of dollars in recruiting fees.
  • Linked in is a  powerful tool - use it
  • found many jobs on linked in
  • did a 360 — worked for an agency, media and then to a publisher (ie CTV)
  • His job is organizing, he is a delegator - hands out projects, project manager + MORE


Sample of project David was involved in:
http://retail.petro-canada.ca/en/cibc/default.aspx
  • Use companies such as lunchbox to source talent -
  • Amy Mirano - Lunchbox
  • http://www.thelunchsite.com/what/
  • many companies that work under her - very eclectic group of companies.
  • She has visual artists, musicians and creatives

David's advice
  • Don't take things personally
  • Get great references
  • Pitch yourself and pitch your friends
  • Be organized
  • Know your browsers
  • Learn about Mobile





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