David Gray
Digital Sales Producer
CTV
Website: www.ctv.com
Email: davidgraydesign@gmail.com
Portfolio: http://www.davidgraydesign.com/
LinkedIn: http://www.linkedin.com/in/davidjjgray
Publicis - http://www.publicis.ca/
3 years - started out as an interactive designer
- honest you will work hard - sometimes 16 hour days (I do this already myself)
- to move up the ladder, stay ahead by working on own time, keeping up on trends and technology
- David spoke of long hours and deadline pressures
He then worked at Rogers where he moved mostly into web banners
- he loved it - new project often daily - pushes out a lot of work (the one who does the banners is known as the "banner bitch")
- flash is dying - but banners are still flash and HTML5
- while doing flash banners, he became a producer and became a educator to the creatives to ensure the web designs will work
...Then with the economic crash he was laid off
- he then became a freelancer -
- try to stay on the "good side"
- good to have contacts
- great money - sometimes set your own rate, or work within a budget and work at strange hours
- feast or Famine
TBWA
http://www.tbwa-toronto.com/
as a producer be work at 9am and leaving at 7:30 and answering calls all night
- Visa was an interesting client
- quick turnovers
- maintenance some things is a few hours
- 2000 pages - largest site in Canada if not North America
- most of the site was superfluous and part of the job was to clean up the site.
- A big part of his job was making the client happy, organizing production flow and time.
Then CTV media
David's wife helped him get a job through her contacts. Contact Contacts.
- Gillian spoke up regarding internal recruitment, companies are always looking for good people and often give incentives to employees and receive a bonus. This saves the company thousands of dollars in recruiting fees.
- Linked in is a powerful tool - use it
- found many jobs on linked in
- did a 360 — worked for an agency, media and then to a publisher (ie CTV)
- His job is organizing, he is a delegator - hands out projects, project manager + MORE
Sample of project David was involved in:
http://retail.petro-canada.ca/en/cibc/default.aspx
- Use companies such as lunchbox to source talent -
- Amy Mirano - Lunchbox
- http://www.thelunchsite.com/what/
- many companies that work under her - very eclectic group of companies.
- She has visual artists, musicians and creatives
- Don't take things personally
- Get great references
- Pitch yourself and pitch your friends
- Be organized
- Know your browsers
- Learn about Mobile
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